Is Blogging Worth It If You Don’t Make Money?

“Cocktail Party” conversation can really, well, drive you to want to down a cocktail.

Erin: Cocktail parties? Who is going to cocktail parties? Do you have a secret life I don’t know about?

Ellen: That is why cocktail party was surrounded by quotes. One of these days I’m going to write an air quote manual for you. “Party” can be a work picnic or going to a college reunion, but really it is any get together where the standard “Get-To-Know-You” conversations take place every time you drift over to a new person.

Erin: More apropos would be, “Get-To-Categorize-You.”

Ellen: Right? It’s always the same question.

Erin: “What do you DO?”

Ellen: That question has always been a landmine for me, no matter what. When I said I was a doctor, shirttails would get yanked up to show me some crusty rash. In later life when I responded, “Stay-at-Home-Mom,” eyes would glaze over to a catatonia so deep, I would start to consider if  I wanted to dust off my CPR skills.

Erin: Well responding, “Teacher” prompts people to morph into the National Enquirer: “Give me the school scoop. What dirt do you know?”

Ellen: But now we can say, bloggers or even, dare I say, writers.

Erin: Which prompts the question that is the nails to my chalkboard, the cantaloupe in my fruit salad, the fly in my bean dip: “Do you make money at it?”

Ellen: It is a pretty rude question, but are you sure you aren’t overreacting just a wee bit?

Erin: Not at all. The question implies that UNLESS I am making money at it, there’s no real value to it.

Can the value of blogging only be measured in paychecks? Is blogging worth it if you don't make money? You decide. - Sisterhood of the Sensible Moms

Ellen: Okay, but we do consider our blog a business, so why so worked up? But really, no one has ever pointblank asked my husband how much he makes. You know what? That does get under my skin . . . like a crusty rash.

Erin: Some people think that blogging is glorified scrapbooking. Yes, there are family memories showcased and put on display, but most bloggers put a frame and a purpose on those memories to make a larger point. Blogging is writing and writing has its own rewards.

Ellen: Rewards like being able to work out your issues in a blog post?

Erin: I was thinking more of rewards like this:

Ellen: Oh yes, building a community has been an unexpected gift of blogging that has fed my soul.

Erin: Oh, my goodness, melodramatic much? But I totally get it. Old school writers might bristle a bit at some of the work that goes viral, but people respond with shares and likes because someone is speaking to them and for them. That has value. That is real. That alone makes blogging worth it.

Ellen: But I’m still not understanding why you are so bristly. We expect to make money from blogging and we do. Why is it so bad if others expect us to make money too?

Erin: In my experience, money doesn’t always measure what really matters. I don’t make money being a mom and it has been a worthy, many say even a noble pursuit. It has also been the most important thing I will ever do.

I’m not going to say that blogging is even in the same realm as mothering, but it has value to me beyond a paycheck. Your lovely garden is valuable not just because it brings beauty into my life, but also from the joy I see it gives you.

Blogging brings me joy and therefore is inherently valuable, just like your pretty garden.

Ellen: You sound like an SAT analogy. So, let me get this straight. You just want everyone to love our word babies as much as we do?

Erin: Is that too much to ask?! We started this blog because we felt a need to tell a story, our story, to other people. Self-expression is valuable in and of itself. Finding a way to bring your own personal truth to light even in a small way is valuable to your own well-being.

Ellen: Yeah, everyone deserves to know the personal truth of your issues with Andy Griffith. Earnest much?

Erin: One of the best parts about blogging is that we said we were going to do it and then we did it and then we kept doing it: two to three posts a week, 350 posts and counting. As Amelia Earhart said, “The most effective way to do it is to do it.” The act of simply doing it for almost three years now is valuable even if there was no paycheck.

Ellen: Did you get us a contract with Nike? That was a lot of “Just Do It.” But I have to insist that paychecks are nice. Really, really nice.

Erin: I’m starting to think YOU would be one of the annoying people at a cocktail party.

Ellen: Okay, calm down. So what is your point to people who may not understand blogging? To those bloggers starting out?

Erin: Well, for people who don’t understand blogging I would tell them how it is just worth it, dammit. Writing is a wonderful concoction of creativity, work, and baring your soul. And blogging is all that plus learning HTML, graphic design, social media, promotion, negotiation, and selling your product, which is when you really come down to it, a little piece of your heart.

Ellen: Hmmmmm, maybe that is more of an understanding of blogging than a normal citizen should be expected to know walking into cocktail hour.

Erin: But it is the perfect inspiration for those first starting out as bloggers. But one more point before I let this dead horse crawl mercifully into its grave: IT IS SUCKY TO ASK SOMEONE IF THEY ARE MAKING MONEY. EVER. Especially if it is the first question.

Ellen: I agree with you on that, Sister, but you might want to exercise a little bit of patience for those who don’t understand right out of the gate. Just sayin’. But forget those people because I am here to give you your Medal of Blogging Bravery because I know how much it costs to put words out there, no matter how much you are getting paid.

Erin: That’s all I ever really wanted.

 

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19 thoughts on “Is Blogging Worth It If You Don’t Make Money?

  1. Abby

    I’ve been blogging for years and have never made a damn cent off my blog in general, but yet I keep pushing on. For me, it started as a way to write for enjoyment instead of the crap I have to do for employment, but it’s become my outlet and honestly, the support and people I’ve met have saved my life in more ways than one.

    While I would LOVE to no longer be a peon and actually get some sort of monetary ROI for all the time and energy put into it, I also know that it’s a hobby and not my job, so I have to keep some perspective. Again, if anyone wants to hire me, look me up, but the connections are really invaluable.
    Abby recently posted..Thank You for Shopping at Kohl’sMy Profile

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  2. celeste

    Blogging is worth it if nobody reads you, let alone the money factor. The package of blogging described here (design, social media, promotion, etc) are such useful skills to learn.

    My blog is an outlet to say my stuff in my way. I can be unabashedly biased and self indulgent, because it’s my bleeping blog. Carving out that space in the internet helps me carve that space in my life, and if that’s not useful then I don’t even care anyway.

    Love the post. Mahalo for writing it! I love your conversations. 😀
    celeste recently posted..I’m Tired of Needing TherapyMy Profile

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  3. Mary

    They just want to know if you’ve found nirvana…doing something you love and getting paid for it. Maybe it will inspire them to find a way to get paid for doing something they love to do. We all got bills to pay:)

    Reply
  4. Becca Fairchild

    Thanks for sharing your perspective on this. I have been consistently blogging for about 6 months with no money. I would love to have some side income from it, but I love writing and seeing the stats that others have read my post. I am young in my marketing career. I’m a research analyst and previously worked in agencies doing social media, graphic design directing, and promoting. You are spot on that blogging enhances all those skills and keeps you current.

    I tweeted this article 🙂

    Thanks!
    Becca, http://www.bexbernard.com

    Reply
    1. The Sisterhood Post author

      Thank you for sharing! As you build your audience, your ability to make money at it increases. You already have mad skills. Blogging is a fun ride to see where it will take you. Ellen

      Reply
  5. Kathy at kissing the frog

    It took me a long time to make any money at all. Now, it’s not that much, but every little bit makes me feel like I am accomplishing and contributing something. However, I really love writing, I love the nice comments from people, and of course, I have loved meeting ladies like you two. So for me, it’s a total win-win – one that I intend to keep doing.
    Kathy at kissing the frog recently posted..Around the Pond with the Frog ~ August 2014My Profile

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  6. Mary Reilly Mathews, LCSWR

    On grey days, when I’ve been at the computer for hours, I’ve sometimes asked my self “Why am I doing this?” I’m not only not making money, I lose money in some ways. But I knew going in my main motivation wasn’t to make $$$, but to share 20+ years of encouraging information that I’ve gathered with a wider audience. (I’m slowing down a private psychotherapy practice.) But then I get an email from someone saying a blog really helped them, or I see that a Pinterest infographic I made has been shared 600+ times. If we don’t put our two cents into the internet we are surrendering it to the lowest common denominator. Write on ladies!!!!!!

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